The zip-it bag from Israeli manufacturer Doohdlich won the best product award at this year's Sourcing & Innovation Days, which was held June 3-7 in St Maxime on the French Riviera. The vote was made by the representatives of buying groups from 24 different countries who attended the event. Doohdlich also picked up the best supplier award.
Zip-it starts out as a flat zipper and becomes a stylish bag when it is zipped up. It comes in different sizes and a variety of eye-catching colours.
When asked why the zip-it range proved to be such a big hit, Doohdlich CEO Ronen Kapon said: “The idea is a great one and it is fun for people to use. There are a lot of bags on the market, but the zip-it is more than just a bag; it’s a creation.”
Doohdlich used Sourcing & Innovation Days 2008 as a platform to introduce the zip-it range to the mass market and the back-to-school sector. It had previously only been available internationally in speciality retail shops and boutiques since its launch last year.