Xerox today created history by announcing the global launch of 8 mono printers and MFPs for the first time in India, ahead of the rest of the world. The global launch which was kicked off from India will be rolled out subsequently in 162 countries and underlines India as a strategic destination for Xerox. The newly launched products range from small, cost-effective A4 printers to feature-rich monochrome MFPs and are targeted at the fast growing SMB community (small and medium businesses) that is expected to spend $1.3 billion on printing and printing supplies in 2008, as per a report by AMI Partners.

 

 

Commenting on India’s status as the launch country for Xerox Corporation to announce these products ahead of the world, Mr. Carl Bothner, vice president and general manager, desktop multifunction and printer business unit, Xerox Office Group, Xerox Corporation said: “India is a strategic market for Xerox Corporation and has the right characteristics in terms of business opportunity – a market that is growing, and a market that we believe holds the potential to be an engine of growth for the company. It is also amongst the fastest growing SMB economies in the world, which is a key reason we chose this market as the first place to announce these new products.”