UPM has been awarded ‘Most Innovative Company’ at the 2012 Ethical Corporation Awards held in London. UPM was highlighted for its Eco Design approach and overall sustainable thinking. UPM’s innovative approach has seen new products created such as the world’s first biodiesel manufactured from wood raw material, as the company said in the press release received by Lesprom Network.
“Our focus on producing more with less is a clear example of UPM as a forest industry company is now creating tangible results with bio composites, bio fuels and the use of non-fossil fuel energy”, comments Hartmut Wurster, Executive Vice President Technology and responsible for new businesses and environmental issues. “The integration of the bio-based and forest industries has created the Biofore vision the foundation of our corporate responsibility.”
Mallen Baker, Founder and Ethical Corp Contributing Editor said: “The judges commended UPM for its commitment to creating innovative materials for increased recyclability and robustness. This is traditionally a very challenging category and the judges commended the effort of all entrants to demonstrate genuine innovation in their sustainability approach.”