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05.02 10:12:54

UPM awarded "Best Innovator" prize - Germany

UPM has been awarded the “Sustainable Innovation Management” prize at the "Best Innovator 2010" awards in Germany.

 

The annual competition, organised by the international management consultancy A.T. Kearney together with the German top weekly business publication WirtschaftsWoche, awards companies that excel in outstanding innovation management.

 

According to the jury of the competition, one of UPM's strengths is the company's readiness for innovative thinking and continuous change. The jury consists of representatives from the German Federal Ministry of Economics and Technology, the Fraunhofer Gesellschaft, a non-profit organisation supporting R&D in diverse industries, A.T. Kearney and WirtschaftsWoche.

 

"One of our main innovation drivers is Total Lifecycle Approach from sourcing the raw material to their primary use and recycled applications. With UPM ProFi, we successfully turned residues of labelstock production, which previously was burnt or disposed in landfills, into a versatile new raw material," says UPM Executive Vice President Hartmut Wurster.

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