Pen manufacturer uni-ball has launched a new campaign in the UK highlighting its smudge free products. The 'Instant Clarity' campaign focuses on online advertising for its uni Jetstream pen. The uni Jetstream uses ultra-quick-drying gel ink which is particularly useful for left-handers, as the ink dries so fast there is little chance of smudging.
Marketing Manager Stuart Barker said: “We are targeting consumers for whom clear handwriting counts. Students in school, college or university are constantly called upon to write under pressure in classes, lectures and examinations.”
"These consumers socialise and play games online, and the Instant Clarity campaign will reach them where they spend most of their time; on social networking sites such as Facebook and Myspace, ultimately breaking away from traditional