office* – the UK’s event dedicated to meeting the business, training and networking needs of Britain’s office professionals, recently featured on the BBC World Service’s Business Daily in a special on ‘Personal Assistants’.

Recorded live on the second day of office* 2011, Business Daily’s host Justin Rowlatt interviews event organiser Diversified Business Communications UK’s managing director Carsten Holm before stepping out on to the show floor to enjoy the sights and sounds of the office* experience for himself.

Commenting on the broadcast, Holm says: “Business Daily is renowned for its coverage of global business issues and trends, so we were delighted that they chose office* to host such an important broadcast. Last year’s office* saw the launch of the UK’s first National PA Day, which aimed to highlight the increasing significance that office professionals play in helping to keep Britain’s offices working. Now, with the help of this broadcast and the launch of new Diversified office* events in Washington DC, Toronto, Sydney and Melbourne later this year, we are doing everything we can to make sure the broader world knows that PAs are some of the most important – and powerful – people in business today!”