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02.08 07:43:22

Two Sides launches new campaign - England

Non profit organisation Two Sides has launched the UK part of a pan-European campaign "No Wonder You Love Paper", supported by a number of UK newspaper and magazine publishers.


The year-long campaign has been allocated approximately £2 million of advertising space across many UK national, regional newspapers and magazines. It is the biggest print sustainability campaign ever to be put forward by the graphic communications value chain, believes Two Sides’ Martyn Eustace.


Publishing houses IPC Media, Future, The Telegraph Group, The Mirror Group and The Newspaper Society as well as the Professional Publishers Association (PPA) and Newspaper Publishers Association (NPA) are supporting the campaign, which "presents its industry in the best environmental light," according to Eustace.

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