With a view to increase its presence and market share, Today's Writing Products Ltd (TWPL) announced plans to double capacity at its pen manufacturing unit at Dadra, at a cost of Rs37 crore. The company is also actively looking at acquisitions in Western Europe and America.

 

Presently, the plant has a capacity to manufacture two million pens per day. Post expansion, this would increase to four million pieces per day. The company wants to increase its market share in the domestic pen market. Currently, it has a seven per cent share, and would like to see it go upto 10 per cent, by leveraging the increased capacity. The capacity augmentation will also increase it export shares.