Indian stationery maker Today’s Writing Products is entering the office supplies and stationery products retail market and has floated Today’s Stationery Mart for the venture.

 

Today’s is planning to open 500 stores under the OFFIX brand in the next three years with a mix of company-owned stores and franchises. It is setting up six warehouses to cater to operations across the country.

  

“The sheer size of the market and the absence of organised players made us look at the market. We want to be a dominant player in the segment,” said Amit Mohta, chief executive, Today’s Stationary Mart.

 

Today’s is expecting nearly 30 to 40 per cent sales from retail customers and nearly 60 per cent from corporates besides cash-and-carry operations.

 

The Indian office supplies market is estimated to be growing at 8 to 10 percent every year and a margin of 20 to 30 percent is now attracting several big players.