TheSupermarketOnline, created by the Superstat Group, has now received the majority of signed contracts from Regional Partners in the UK and will commence internet marketing.

The organic ranking of many targeted key words are already appearing on page one of Google and when this is supported by the massive pay per click campaigns the traffic to the sites will increase substantially, says the company.

Superstat adds that most dealers have signed up for the programme, as contributing to a central marketing fund is far more effective than individuals undertaking their own internet marketing. As each dealer has an exclusive territory every order they receive is local so can be delivered on existing van routes, avoiding the cost of a third party carrier.