Mr Ulf Ohlmer, president of BBW presents the different operations led by the BBW in 2007 in order to promote the professionnal retailer. In launching a label in 2007, Mr Ohlmer and BBW want to attract the attention of end consumers by signaling the expert point of sales better. This promotion will continue in 2007. Today, already 100 point of sales placed the sign in their shops and another 30 are in the pipeline. Differentiation from supermarkets and hypermarkets is the main issue for expert retailers.