Belgian Hobby and Craft manufacturer The Clay and Paint Factory S.A. is doing well with its home decoration products.
Managing Director Georges Desmaré told ISG that two reasons make this manufacturer so successful: the growing interest of women in house decoration, and the way it the company differs from its competitors. The Clay and Paint Factory S.A. supplies its clients with Darwi and Cernit A brands which are made from the least volatile organic components on the market. Growth is booming in Eastern Europe where the Hobby and Craft market is expanding.
One of its lowest toxic and leading innovative products showcased during Sourcing and Innovation Days was its revolutionary pen marker ARMERINA. It writes on glass, porcelain and various other materials.