Stora Enso’s office paper brand MultiCopy has launched a new web activity called “Surf & Win”.
This is a Facebook page where people can take part in a competition by “liking” the MultiCopy page and uploading their entries to the site. The competition is open to anybody on Facebook.
“Through this activity we will increase brand awareness and make the MultiCopy product even more well-known in groups which are not our primary target group. We also want to spread simple environmental tips that anybody can assimilate in their daily lives. MultiCopy is labelled with all important labels, like the EU Ecolabel, the Nordic Ecolabel and it is available FSC. It is also produced with zero CO2 emissions from fossil fuels which indeed is unique”, says Ylva Haglund, responsible for the MultiCopy marketing.
New competitions will be launched regularly, each with distinct creative themes from “Your best environmental tip for the office” to “Share your own MultiCopy commercial”. All willing participants can upload their entry to the page and other
visitors can vote for their favourite entry. A winner is selected at the end of each competition period.