Staples, the world's largest office products company, has announced July 14 as the official start to the 2010 back-to-school shopping season in the USA.
To commemorate the day, the company will open the NASDAQ market on July 14 and sound the "First Bell" of the school supply shopping season.
"Staples is committed to providing customers with great savings on the best selection of back-to-school products," said Demos Parneros, president of U.S. Retail, Staples, Inc. "We're making it easy for parents and students to know they can now find great deals on everything, whether it's core supplies, tech products and services, or fashionable and fun accessories as they prepare for the start of school."