Staples has bought American Identity, a distributor of promotional products.

"American Identity is a great fit with Staples as they bring creative custom order solutions and managed programs to businesses of all sizes," said Jay Baitler, executive vice president of Staples Contract Division. "This acquisition is part of Staples' strategy to expand into adjacent product offerings, bringing greater value to our customers. We look forward to working with the American Identity team and know that their market leadership will deliver benefits across Staples' businesses."

American Identity, which is based in Kansas and has 800 employees, will continue to operate as a separate business and will provide products through Staples' North American Delivery and North American Retail businesses.