STAEDTLER’s Back to School range for 2012 in the UK will receive a massive promotional boost from a concentrated burst of television advertising in August.
The German stationery manufacturer says that the campaign builds on the success of its award-winning television debut in 2010/11 which saw ‘sales and brand awareness levels rocket’.
The aim of the campaign is to positioning STAEDTLER as the dependable choice for premium quality yet desirable BTS items. The main 30 second commercial will be re-run on national television, along with two 10 second advertisements featuring desktop boxes of key pens and coloured pencils.
Commenting on the impact that television advertising has had to date, Nich Lee, Head of Marketing at STAEDTLER (UK) Ltd said: “The results were impressive, not only driving awareness with key target groups, but also contributing to the significant growth of these product groups over the Back to School period.”