Spicers 2011 Synergy Conference at Wyboston Lakes in Bedfordshire last week was a big success, says the wholesaler. The afternoon allowed the Spicers senior team to update Synergy members on the benefits of Synergy plus announced some brand new initiatives exclusive to Synergy members to include free online product training, access to all Spicers marketing assets plus a new partnership supporting quality database support to provide specific quality prospecting data at a great price.

During the afternoon the delegates attended four, interactive business sessions from external experts on Social Media Planning, Credit Management, Developing your Business through Recruitment and Training and the benefits of BOSS Gold Membership Benefits, all designed to encourage dealers to think about how they can further grow their businesses. 

Jeanette Bresitz, Director of Marketing Services at Spicers said, “We had a great turnout of dealers and a really positive response to our introduction of business sessions. They, once again, helped us give more support to Synergy dealers and increase the benefits they enjoy as a member.”

After a successful conference afternoon delegates gathered for the Synergy Awards Dinner during the evening with entertainment from the talented, up-and-coming comedian Ian Moore.

Spicers recognised dealers for their achievements in 2011 during the awards presentation hosted by Alan Ball, Managing Director and Tom Rodda, Sales Director.

Synergy 2011 Award Winners:

Dealer Excellence Award (t/over over £1m) – JKL Solutions

Dealer Excellence Award (t/over under £1m) – Coast to Coast Direct

Growth through Product Initiatives, Workplace Solutions – Professional Office Supplies

Growth through Product Initiatives, Business Machines – Zen Office

Growth through Web/Social Media – Wordflow

Proactive Dealer in Customer Care – Amersham Business Supplies

Spicers Academy Most Proactive Dealer – Just Office