Spicers has launched its new Dealer Marketing Programme for 2011. The new programme aims to give dealers best in class marketing tools to help increase sales and grow their customer base.
The new portfolio of solutions aims to make the task of selecting and ordering the right product easier for the end user. A major investment in research during the early part of 2010, interviewing 500 office products purchasers, has informed many of the changes to Spicers’ 2011 portfolio of publications and will continue to drive changes in the tools available to the dealers to deliver business growth.
The Big Book offers customer over 18,000 products in an easy-to-navigate catalogue with features including ‘how to choose’ guides, complementary products located together and a comprehensive product and brand index to help customers find the products they need.
Dedicated catalogues focusing on the two categories of business machines and facilities management have been introduced for 2011, to provide dealers with the tools to broaden their product offering and effectively compete against more established specialist competitors in the market.
In addition to the Big Book and specialist catalogues, other publications include the Midi Catalogue, which focuses on the best selling products and features a fresh new page design reflecting the feedback from the research.