Following a change of ownership at the beginning of the year Spicers has launched its new identity.
Spicers CEO Alan Ball commented: “The new look logo offers a fresh representation of a traditional brand with a strong industry history. We wanted a new identity that illustrates we are an established business who is ready to face new challenges in our market.”
The logo has a contemporary font and new strapline “At the heart of your business” but continues to carry the recognisable Spicers black and red colouring.
Jeanette Bresitz, Director of Marketing also said: ”We are proud of our heritage and wanted to maintain the core colour ways to tie back to that historical connection but have them incorporated into a new brand identity that demonstrates we are a changing business, with a refreshed, energetic approach to supporting our customers.”
Alan Ball went on to say: “It was important to us that our new strapline was meaningful to all stakeholders, so we encouraged input from both our staff and Dealer Partners to help us make the final choice. It reflects the role Spicers play in supporting our Dealer and supplier partners.”