Global packaging giant Sonoco has announced a new umbrella brand for packaging solutions and recycling services that have met stringent sustainability requirements - True Blue. The Company is officially launching this new sustainable brand at the Sustainable Packaging Forum in Atlanta.

To qualify for the Sonoco True Blue program, a package must clearly offer an advantage over the package it is intended to replace, either through the use of more sustainable materials or source reduction.

A package may also qualify if during the production process it uses less energy, water or raw material, or results in fewer carbon emissions. Any of these improvements should be verifiable via a life-cycle assessment, by third-party certification or through recognition from an independent industry organization.