US wholesaler S.P. Richards has launched an e-mail marketing program called ‘Engage’ to help dealers reach their customers.
In collaboration with email marketing service provider Constant Contact, the Engage program provides dealers a gallery of HTML formatted emails to select from that can be used within specially designed office product themed templates on a co-branded S.P. Richards/Constant Contact website.
Larry Goodman, S.P. Richards Director of Marketing said: “E-mail marketing represents an extremely economical and effective way to educate, inform, and engage your existing accounts. We’re excited to offer dealers a program that helps them connect with their customers, and pleased to be working with Constant Contact an industry leader with a superior customer service track record.”