Portucel Soporcel will once be present at Paperworld to showcase its successful policy of developing its own brands.
 

The Portuguese paper manufacturer will use the fair to present the latest products sold under its Pioneer, Navigator, Discovery, Inacopia, Explorer and Multioffice brands.

In the first eleven months of 2011, the mix of products sold performed well, with Portucel Soporcel reporting that premium products accounted for 60% of sales in quantity in Europe. Growth of 13% was attained over the period . From January to September 2011, the Group accounted for 2.9% of Portugal’s total visible exports.

One of the products in the spotlight at Paperworld will be Pioneer Fresh Inspiration 75 g/m², a lightweight paper product offering clear environmental benefits whilst maintaining all the quality credentials enjoyed by the brand in the eyes of its consumers. This product launch has consolidated the brand’s commitment to the premium segment and is designed to satisfy consumers with a new attitude to natural resources. The marketing claim “Do more with less” reflects the Group’s ground-breaking approach to paper with a lower grammage than the traditional 80 g/m2.