Portuguese paper maker Portucel Soporcel says it is ‘set to make an impression at Paperworld’ by showcasing its new products and mill at the event.
Taking centre stage at the Portucel Soporcel group’s stand will be the launch of the Navigator Limited Edition100 g/m2 and the start-up of the group’s new paper mill at its industrial complex in Setúbal.
Portucel Soporcel says that with the addition to the Navigator range, the Portucel Soporcel group’s premium office paper brand, sets out to establish a special relationship with a new generation of highly sophisticated consumers, sharing a taste for exceptional prestige products, whilst still affordable for end users.
In launching this limited edition, the Navigator brand is aiming to differentiate its range and to maximize its impact at points of sale, capitalizing on its recognition rating.
Previewed at last year’s Paperworld, the new paper mill at the Setúbal industrial complex will again be the centre of attention, having started production trials on 15 August 2009. The paper machine at the new plant has been planned to reach its full capacity of 500 thousand tons a year in 2011, making it the largest paper machine in the world for the production of UWF paper.