The Portucel Soporcel group is set to show its products at FILDA 2010 the largest trade fair organized in Angola, attracting exhibitors and visitors from a range of sectors. The event is organized by the Angolan Industrial Association from June 20 to 25 and will bring together some 100 Portuguese companies, in a pavilion devoted to Portuguese goods and services, with a floor space of 3,000 m2.
The Angolan market has outstanding potential for growth, and Portucel Soporcel will therefore be exhibiting at FILDA for the 5th consecutive year. The Group has provided growing support for local partners promoting its premium brands - Navigator, Pioneer, Inacopia, Target and Soporset – underlining the superior quality of these products.
The Navigator brand is currently distributed exclusively in Angola by ECIL and NCR, and the Pioneer brand is distributed exclusively by MELIK. A partnership has also been created with SC2 for distribution of the Target brand.
Given that in every market in which it operates, its strategic aim is to establish itself as clear market leader in the top quality segment, the Group is paying special attention to the Angolan market, with a specific budget and a dedicated sales team.