Pentel UK has started a major campaign to promote its Recycology brand. Recycology products are made from a minimum of 50%, and up to 100%, recycled content or post-consumer recycled content excluding consumable content and refills.

From the end of April until early June, Pentel will advertise in two of the UK’s leading newspapers – the Times and the Daily Mail. In addition to this, panel advertising will be used on the London underground from the end of August.

Wendy Vickery, Marketing Manager, said: “Having secured the enthusiasm and support of our customers throughout the industry it’s now time to embark of phase two of our launch strategy: communicating the Recycology brand values to end-users.”