For Euro 2008 - Europe’s showcase football tournament that will take place in Austria and in Switzerland next month - writing instruments manufacturer Pelikan is running a special promotion for football supporters. 20,000 T-shirts will be customized and printed individually by Pelikan. To promote this offer Pelikan is using stickers arranged on products which have codes to allow users to personalize their own T-shirts on a dedicated website: www.shirtcity.com/pelikan  

 

“This operation is going to allow us, on one hand, to use this sporting event to increase our sales volumes, and on the other hand, to efficiently support our commercial partners, explains Erik Andriessen, European marketing manager. “The consumer can choose the design of its T-shirt, the national flag and the name of his favourite football player.”