Messe Frankfurt has announced the programme for Paperworld Frankfurt, including seminars and award ceremonies.
In addition to special shows and trend presentations, experts will pass on their know-how in the Paperworld Forum. The programme of the lecture area in Hall 3.0 is also filled with award ceremonies.
To be held under the motto ‘Focusing on the Trade’, the lectures on the Saturday and Sunday of the fair will revolve around subjects such as sales psychology, multi-channel marketing, effective selling, sustainable marketing, greetings cards in the paper, office supplies and stationery trade, displays in sales and show rooms, guarantees in the specialist trade, the online trade and purchasing impulses. Sunday’s lectures are being organised in cooperation with ‘Office & Paper’ trade magazine. Additionally, there will be two thematic days at the Paperworld Forum. On the Monday of the fair, the Forum will be reserved for Paperworld Procurement while, on the Tuesday, it will spotlight the ‘Green Office’.
The awards ceremony includes the ISPA Award (3.0 D40 – Paperworld Forum), 17.00 hrs, Sunday, 29 January 2012. The ISPA Award for the Product of the Year is an international prize that is presented during Paperworld. With it, the International Stationery Press Association (ISPA) honours outstanding products in the categories Innovation, Quality, Price, Presentation and Environmental Protection.