The fast-growing economies of the Middle East are expected to prove increasingly attractive to manufacturers and suppliers of office supplies and services and the growing interest in the sector is expected to impact the upcoming Paperworld Middle East 2012 favourably, reports organiser Epoc Messe Frankfurt.

"The countries of the Middle East region are growing increasingly attractive as business destinations.  The size of their expanding economies is helping to drive rapid demand for office supplies and services, meaning that events such as Paperworld Middle East have an increasingly important role to play in shaping and influencing the market," said Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt.

With recent market research indicating that the global market for office products and services is expected to be worth US$221.6 billion by 2015, manufacturers and suppliers are increasingly eyeing new and emerging markets in which to expand their footprint.

Beate Oblau of Lamy, Launch Partners of Paperworld Middle East, said: "The exhibition brings the global expertise of the Paperworld brand to the Middle East region. For us it is an ideal event to gain a better understanding of the marketplace here. We will use the event as a platform for showcasing our wide range of writing instruments and to help reinforce our presence in this regional marketplace."

Paperworld Middle East will be held at the Dubai International Convention and Exhibition Centre from March 6th to 8th, 2012. www.visionsandtrends.com will continue its support of the event as a chosen media partner.