French BTS specialist Maped has a wide range of new products at Paperworld, some of which are aimed at different profile groups.

Maped has a produced a dedicated shop display for groups such as left handers. Included in the range are rulers with the zero on the right instead of on the left, and pens with a curved barrel for easier visability when writing.

Marketing Director Bernard de Bézieux says that functionality and fun are key for Maped designs and that the brand is becoming ever more global with strong growth in regions such as South America.