Faber-Castell is promoting its Grip concept at Paperworld, which it says is much appreciated by consumers.
 

The ergonomic grip has resulted in several awards from independent organisations throughout the world. Faber-Castell is also promoting its environmental credentials, particularly the fact that it is carbon neutral. 

In terms of its BTS offering, triangular colour pencils remain bestsellers with the comfortable grip and bright colours being key to their success. Faber-Castell has also continued to develop its castle-shaped POS displays to market products more effectively in the retail sector.