Dr. Michael Peters, Member of the Board of Management at Messe Frankfurt GmbH, said: “We are very excited about the introduction of the three shows which will bring a successful addition to Epoc Messe Frankfurt’s portfolio and to the world of fairs. After much strategising and market research we have identified a white space in the market. The shows will run together to benefit from their synergies both in terms of product categories as well as on the visitor target groups.”

Mr. Ahmed Pauwels, Chief Executive Officer at Epoc Messe Frankfurt GmbH, added: “Paperworld and Christmasworld are the international leading show names in their industries. We are confident that with our long standing expertise and experience in organising trade fairs in the region, along with business professionals’ confidence in the established brand names, the new shows in Dubai will be a success.”