The sole French company exhibiting at Paperworld China was French manufacturer Pébéo, promoting its arts and crafts products for the dynamic Chinese market.
Guillaume Lefebure, China & Asia Pacific General Manager said: “China is a big potential market for Pébéo and the Arts and Crafts sector is growing. We established our company near Shanghai in 2003. We have showrooms in the famous art districts of M50 in Shanghai and 798 in Beijing. More and more artists in China are getting to know Pébéo as we constantly offer new products and convey a French touch to our colours.”
One of the new products on the Pébéo stand was its Gouache extra fine, designer color paint, which Lucy Wu from the Chinese office said attracted strong visitor interest at the show.