Indian writing instruments manufacturer Cello told Visions & Trends, opened up its European offices on January 1.
Cello, which has 40% of the Indian market, has brought in Stefan Loeb, formerly of Staedtler, as Director of Sales Europe.
« Cello is now focusing on developing its European business, where we see a lot of potential ,» says Loeb. « Cello products are technically advanced and have at least the same quality standards as European ones. However, the price is cheaper! »