Panasonic  is forming a new company, Panasonic System Communications Company Europe (PSCEU), which will integrate 12 different B2B product categories, project management and services into one organization.

With 500 people dedicated to offering customers a single point of vendor contact, project management and integration services, the new company offers a portfolio of technology for capturing, computing and communicating all forms of data: Voice, Image and Text.

The new PSCEU is made up of four business divisions:

• "Communication Solutions including professional scanners, multifunctional printers, telephony systems and HD video conferencing systems.

• Visual System Solutions including projectors, interactive whiteboards, presentation aids and displays. Panasonic is the European market leader in the System & Installation category of projectors (>5000 Lumen excl. D-Cinema) with a 28% global revenue share. (Pacific Media Associates Q3/2011).

• Professional Camera Solutions including professional audio visual, security and integrated machine vision (IMV) technology. Panasonic is one of the top two professional camera vendors in Europe.

• Computer Product Solutions including the Toughbook range of rugged notebooks, Toughpad business tablets and electronic point of sales (EPOS) systems. Panasonic Toughbook is European rugged notebook market leader with 62.9% market share in 2010 (VDC, June 2011)