OKI Printing Solutions has launched its new C610 mono and colour printer, which replaces the C5950 and is designed for the highly-demanding general office and workgroup market.

The C610's new printer architecture offers the benefit of reduced power consumption which in sleep mode is just 1.2w. OKI says the C610 combines faster print speeds and enhanced media flexibility with OKI Printing Solutions' reliability. At the same time as providing significantly improved performance at a very attractive price, the C610 retains a similar compact footprint to the earlier C5950.

"This is a highly competitive and demanding market segment. In such a competitive business environment SMBs are always looking for technologies that can offer more efficiency with less cost and as the awareness of environmental issues is gradually increasing, it has become essential to provide a product that can address these issues. In response, the new C610 has been designed to deliver an outstanding combination of environment friendly, fast, versatile and affordable in-house printing - and with a competitive total cost of ownership (TCO)," says John Ross, general manager, Middle East, India and North East Africa, OKI Printing Solutions.