OKI Europe has extended its existing range of commercial print output devices, as part of the company’s plan to provide tailored solutions for all its target customers, from the smallest one-person start-ups to larger businesses employing several hundred staff.
The product development programme forms a central part of the mid-term strategy to double printer unit sales within EMEA. This comprehensive plan includes a new range of entry-level products targeted at the micro-business sector, as well as new and upgraded colour and mono products for its core SMB customer base.
“In Europe, our success has been built on our exclusive focus on and unrivalled understanding of the SMB market,” confirms Terry Laidlaw, OKI Europe’s managing director. “Today, this business opportunity is stronger than ever. According to the latest European Community analysis, more than 99% of the 21 million enterprises active in the EU are SMBs, defined as those businesses employing up to 250 employees. And these also make up more than two-thirds of the region’s workforce