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25.08 12:01:26

OfficeMax Australia revamps website - Australia

Digital agency Next Digital has announced the launch of an e-commerce website and digital marketing campaign for OfficeMax Australia aimed at small and home office (SOHO) users.

 
These digital initiatives herald OfficeMax Australia’s expansion into the SOHO market. To date, OfficeMax Australia has been known for their B2B and education supplies operations.
 
OfficeMax Digital Marketing Manager Australasia, Hayley Young said: “It’s extremely exciting for us, after 10 months of hard work, to now have a best in class website that makes shopping for office supplies fun and simple for SOHO users.”
 
To help build excitement around the OfficeMax website re-launch strategy and drive SOHO traffic to officemax.com.au, Next Digital created an interactive microsite, 90SecondOffice.com.au to help build a community of sharing via email and social media.

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