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03.07 09:53:29

Office Depot launches online show - USA

Office Depot has taken some of the $100 million it spends annually on Sunday circulars to launch an online show touting weekly deals, according to Brand Week.

 

The show, called ‘Smart Specials with Matt and Matt’, is part of Office Depot's Small Business Self-Bailout recession-oriented marketing campaign. Smart Specials episodes can be viewed at TheSurvivaloftheSmartest.com and on Hulu. The show aims to supplement Office Depot's print campaigns and entice consumers to shop online at Office Depot.

 

The first episode, 'Reward Awards,' is running this week with other episodes launched every couple of weeks.

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