Writing instruments manufacturer Newell Rubbermaid will partner TerraCycle to collect and reuse pens, markers and other writing instruments while also helping raise money for schools and charities.
Collection centers — called “Writing Instrument Brigades” — will be set up at participating locales, primarily in large corporations and schools where pens and markers are used most. For every writing instrument collected, two cents will be paid to a school, community group, charity or non-profit organization of the participant’s choice.
“Keeping one pen or marker out of a landfill may seem like a small contribution, but multiply that by the estimated $5 billion of writing instruments sold in the U.S. each year and it is a big opportunity to reduce waste to landfills,” said Ben Gadbois, an executive with Newell Rubbermaid Office Products.