The next Paperworld at Frankfurt Fair and Exhibition Centre from 26 to 29 January 2013 will see a new structure. A new product-group arrangement and the change of halls at the Exhibition Centre are the result of numerous discussions with exhibitors and an analysis of a Messe Frankfurt visitor survey.
The school articles product segment moves to Hall 5.0 from Hall 3.1 in 2013. As an independent theme, products for the school and training will attract greater attention and cover a complete hall floor with, for example, satchels, pencil cases, exercise books and calendars, as well as the entire range of articles for children starting school and licensed products. Additionally, the close proximity to gift articles and albums in Hall 5.1 will generate positive synergy effects. There, exhibitors show a broad range of products including stickers, diaries and letter-paper sets that also appeal to young target groups.
In future, manufacturers of writing utensils will make their presentations in Hall 4.0 and benefit from the central location at the Exhibition Centre. Moreover, the close proximity to Creativeworld, which moves from Hall 4.2 to Hall 4.1, offers numerous points of contact for retailers’ assortment compilation. Thus, in addition to manufacturers with high-grade ranges, visitors will also find products such as coloured pencils in the new exhibition hall.
“Writing utensils will be shown as an independent entity in Hall 4.0 and thus be upgraded within the overall framework of the fair”, says Michael Reichhold, Paperworld Director. The complete range of office supplies will be concentrated together on two levels of Hall 3. To this end, the office supplies product group moves form Hall 4.1 to Hall 3.1.
Additionally, IT accessories and Remanexpo will transfer from Hall 4.0 to Hall 3.1. This amalgamation will be of particular benefit to paper manufacturers who will make their presentations together in the same hall. For improved orientation, office supplies and Remanexpo will be separated spatially by product groups.