“The new range generated a huge amount of attention at Paperworld with interest from existing customers as well as new potential business not only in the office stationery market but also retail outlets and IT distributors.   We have expanded our marketing campaign into alternative markets as well our traditional routes, our portfolio provides dealers and retailers a range of new and exciting products to take into 2010” Karen Harrison, Marketing Manager.

 

To give the new range a lively and entertaining launch AF incorporated a Nintendo Wii game competition on their stand throughout the show. Everyone, visitors and exhibitors alike were welcome to take up the challenge and be apart of the fun and it attracted many on lookers to the stand.

 

Targeting the users of hand held gaming units like the Nintendo DS Lite, Wii and Sony PSP in addition to the home games console units i.e. Playstations and X-Box and a wide variety of their accompanying accessories, this new range has been developed to encourage more regular cleaning and sanitising of all types of game units and gaming accessories promotes better standards of health and hygiene wherever this type of equipment is used.