AF International, European manufacturer of specialised cleaning products for office and ICT equipment, has appointed Paul Hardy as European Brand Director. AF says that the appointment will strengthen the AF team and bring considerable expertise and experience to the brand.

Formerly a Director at The Office Product Network (OPN), the UK’s leading distributor of international manufactured brands within the office product industry, Hardy has established a key network within this market. He will actively participate in the management of the AF International brand and will assist in providing a high level of support to major customers. As European Brand Director, Hardy will predominantly be directing and leading the AF sales teams in the UK, France and Germany to grow existing brand and private label business and to gain access to new markets.

Ron Jakeman, Group Managing Director of H K Wentworth commented: “The Group has implemented a strategic programme to drive the organisation forward and Paul’s appointment will be central to increasing our activity with the AF brand throughout Europe. Paul brings a wealth experience from his previous rolls at OPN, Systemcare and Bisilque.  His sales and marketing experience within the office products industry will strengthen the current AF team; we look forward to working with him.”

Paul Hardy said: “AF International have an enviable position of having a strong recognised brand within the OP industry, I am excited by the new challenge and look forward to joining the AF team.”