Indian writing instruments manufacturer Linc Pen has signed a sponsorship deal with the Rajasthan Royals IPL cricket team. The IPL (Indian Premier League) is cricket’s richest event attracting the world’s best players.
Linc Pen MD Deepak Jalan said : "We are extremely proud to be associated with Rajasthan Royals, the winners of the inaugural IPL tournament. The Rajputs of Rajasthan are known for their courage, strength and fighting prowess - qualities epitomised by the Rajasthan Royals in IPL. We are extremely privileged to be associated with a team, which has always displayed so much promise."
Rajasthan Royals CMO Raghu Iyer added: "We are working with Linc Pens on an activation programme involving schools which will help grow our brands and we look forward to a fruitful relationship with them".