Jalema, a manufacturer of files, folders and archiving systems located in Reuver in the Province of Limburg, has taken over the German file manufacturer Avanti GmbH of Berlin. The durable plastic (polypropylene) files that Avanti has been supplying to German office supply specialists, as well as a number of end users, are a functional addition to the current Jalema product range.
"We are setting our sights on the future and developing new products for the archiving market," explains General Manager Joan Westendorff from Jalema. “The takeover of Avanti has not only provided us with a successful range of polypropylene files, but also an excellent opportunity to further expand our presence in the German market. We can achieve this with the current range of Avanti products in addition to our own files, folders and other office supplies. The takeover also provides us with ownership of a number of patents, such as for the strip binder.”
A machine that punches and prints polypropylene files is being added to the current machinery already in use at Jalema’s facilities in Reuver. This will make it possible to produce the plastic files at Jalema in the future. In the Netherlands, these files are being sold under the Avanti brand name through the Office Supplies division. Special custom products (such as printed files) will be sold through the Filing Systems division. The modern design and durability of Avanti files is in good keeping with the needs and preferences of the Dutch market, though expectations are also high for achieving high sales volumes from the export of these products.