ISG spoke to Turkish office products manufacturer Mas at the Istanbul stationery show about the company’s new products and its soaring exports.

 

One of the new products showcased at the Mas stand was a transparent plastic desk organizer, which was launched in February. Export Manager, Ümit Sarikaya, believes the product will be a big hit, especially in the Western European market.

 

“These days, everyone is looking for products that are different than usual and the new desk organizer appeals to people who are after a new design. It is a product that is both attractive and original.”

 

Export growth has been of special importance to Mas over recent years and exports now account for around 40% of its turnover.

 

 “Mas is an established Turkish brand now exporting worldwide,” said Ümit Sarikaya. “Exports are now growing 25% a year and we now export to more than 30 countries. We are well-known in neighbouring countries, especially the Balkans, but with our continuously increasing production and product range we are in the process of becoming a well-known international brand.”