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05.07 09:11:16

ISOT: Kuretake reports success for 'cocoiro' - Japan

Japanese manufacturer pen Kuretake is exhibiting a range of pen and markers at ISOT, including its 'cocoiro' range, which won a Design Award at last year's show.

 

Cocoiro means 'colour of the heart' in Japanese, highlighting the choice consumers have in choosing among 16 different colours for the barrel and a range of differnt water-based inks. The pen uses a semi-hard tip to create different styles of writing depending on how much pressure is exerted.

 

Cocoiro is selling well in Japan and is also available in Europe.


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