International Paper today launched down2earthonline.com, a new company website featuring information from the Down to Earth educational series of brochures.

The series covers the most important environmental issues and trends in the paper and printing industries and uses facts gathered from reputable sources to address many myths and misperceptions surrounding paper and the environment.

International Paper says that visitors to the site will learn, for example, that using paper actually helps to keep forests growing and that one of the biggest dangers to North American forestlands is urban development. Paper and digital communications are compared by: energy usage, renewability of materials and recycling – showing that paper communications can often be the more responsible choice.

"Our customers and the public deserve to know the truth about paper products. They are bombarded with misleading and false information every day," said Teri Shanahan, IP's vice president, Commercial Printing. "Our goal is to provide facts so people can feel great about their environmentally friendly choices, especially paper.”