Inacopia Elite offered 10 trips to exotic destinations, in its last competition, “A Colourful World”, aimed at users of Inacopia paper. France and Portugal accounted for the largest number of entries, with consumers from more than 20 countries taking part.
This promotional campaign ran for 10 months, through to the end of May. The winners were rewarded with exotic holidays (in Cape Verde, the Greek Islands, Costa Rica, Thailand and the Maldives) and Amazon vouchers.
The questions in this online quiz had to do with colour and were related to the holiday destinations that were being offered.
By running this competition, Inacopia Elite sought to strengthen its link with its fundamental values – use of colour and excellent printing quality, combined with high performance – and to involve its consumers with the product, at the same time drawing their attention to the importance of colour in different countries and cultures, as a way of expression and communication.