The low-tack paper sticks firmly to packages and to itself, but can also be easily removed if a mistake is made, and leaves no residue on gifts. The wrap has no backing to peel off, making it easier to use and to store, as the paper sticks to itself.

Hallmark product manager Susan Klopfenstein said: “We’ve often heard from our consumers that they prefer giving and receiving hand-wrapped gifts. They perceive wrapped gifts to have a great value, especially for children. But we also hear them saying they’re strapped for time and feel like grabbing a gift bag is their only option. So we invented adhesive gift wrap to help people easily hand-wrap a gift without sacrificing a professional look.”