Following a three-way pitch, Epson handed the creative brief to immediate future to take charge of Epson's online engagement. immediate future will work hand in hand with the local territories to drive conversations and maximise communications online. Together Epson and immediate future will build strong relationships with a range of influencers by tapping into consumer passion points.

 

immediate future will work with Epson to oversee the development of its social media policies. The programme will see it implement procedures to ensure all communication follows agreed branding guidelines, is consistent in its content and tonality and supports the company's overarching business objectives.

 

"This will be our first cohesive venture into the digital PR space, therefore we wanted to get it right", says Mary McNulty, Head of PR and Communications at Epson Europe. "It's clear immediate future is not just technically capable and experienced, but also very creative in its thinking. We are confident they can help us implement best-in-class social media communications."